Rice Krispies Treats Day 2023: Date, History, Facts about Puffed Wheat Squares

The 18th of September is Rice Krispies Treat Day, an unofficial celebration of the no-bake, quick-to-prepare sweet delicacies. Due to the ease with which the delicacy can be prepared, it has become a daily staple in millions of U.S. households. The snack became so popular over the years that it was officially introduced by brands around the globe and sold in supermarkets. Celebrate the day by snacking on Rice Krispies and sharing your appreciation for the delectable cereal.

The background of Rice Krispies Treats Day

Rice Krispies Treats were first published in a 1938 dessert cookbook written by Lucy Maltby. According to the recipe in the book, cereal, butter, sugar, molasses, and vinegar were the original ingredients in the confection. In 1916, another cookbook introduced a comparable recipe titled Puffed Rice Brittle. Over time, several modifications and adjustments were made to the recipe. During the summer of 1939, the Campfire Girls troop commander Mildred Day and her scouts sold hundreds of Rice Krispies Treats. The sudden prevalence of the treats can be attributed to the fact that the scouts added a sweet flavour and campfire Girls Marshmallows to the original recipe. Kellogg’s later adopted this recipe because the sweet treat was a hit with children and adults equally.

The company included Day’s recipe on the back of the Rice Krispies cereal package in 1941. The treat was also trademarked and became a nationwide success due to its simple yet scrumptious flavour. After a few years and tonnes of advertising, the treats became a household name and were consumed daily and on special occasions by children of all ages because they adored the flavour so much. In 1939, Kellogg’s employees Malitta Jensen and Mildred Day also introduced a promotional vehicle for the cereal. People have also created Rice Krispie Treat variations with a holiday motif. Based on the holiday theme, food colouring was used to construct these.

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These were referred to as “Puffed Wheat Squares.”

Jessica Siskin authored a book showcasing Rice Krispies as an artistic medium.

Rice Krispies is the most popular breakfast cereal.

Rice Krispies were referred to as “The Talking Cereal” because they were marketed to breakfast-consuming Americans.

In 2015, students at the University of Wisconsin created an 11,327-pound Rice Krispies Treat.

RICE KRISPIES TREATS DAY DATES

Year	Date	Day
2023	September 18	Monday
2024	September 18	Wednesday
2025	September 18	Thursday
2026	September 18	Friday
2027	September 18	Saturday