IIM-L students study temples as marketing destination course

IIM-L students study temples: As part of their destination marketing course, Indian Institute of Management, Lucknow (IIML) students took a temple tour. As part of their research, the roughly sixty management students travelled to various temples and places of worship in the state capital on Sunday.

Now, using their experiences as a guide, the students will list the unique selling points (USPs) of each holy site from both a historical and spiritual standpoint. They will also brainstorm ways to improve these locations’ appeal to tourists.

The students remarked, “Visiting several temples with diverse architectural styles was an amazing experience. The ambiance in each temple changed too much, and the visitors were all very diverse.

The temple path opened the students’ eyes to a whole new aspect of Lucknow by guiding them through the rich and varied histories of each temple.

IIM Jammu inks a pact with NCU, Taiwan for Academic and Research Exchange

IIM-L students study temples

It assisted them in recognising and appreciating the local significance and how to incorporate it into a carefully planned pilgrimage circuit for the intended audience as destination marketing students.

Prof. Devashish Das Gupta, a destination marketing faculty member who initiated the religious trip, stated, “We used to take students to major monuments and parks as part of the immersion exercise in the course.” We initially considered using this religious immersion tour to change the perception of Lucknow, which is generally known for its kebabs and nawabs.

He stated that a well-written report will receive a maximum of 15 marks from the students.

A religious tourist itinerary and a market plan, incorporating digital and social media interventions, will be included in the report. Students will complete a need gap analysis that compares their work to India’s best practises.

Every temple we saw had a distinct historical significance, architecture, and structure. The trip made it clear to us that Lucknow, a city famous for its nawabs, is also heavily involved in the religious sphere,” he said.