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PlayStar’s Success And Glitnor’s Expansion Strategy: Everything You Need To Know

A spokesperson for Glitnor disclosed that specific details regarding the transaction's value and timeline are being kept confidential at this time.

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PlayStar’s Success And Glitnor’s Expansion Strategy: Glitnor Group, a Malta-based corporation renowned for brands such as LuckyCasino and Swintt, has formally announced the purchase of a minority stake in PlayStar Gaming Group. In New Jersey’s iGaming industry, this much-anticipated agreement is expected to cause a stir.

A spokesperson for Glitnor disclosed that specific details regarding the transaction’s value and timeline are being kept confidential at this time. Nonetheless, a joint statement issued by the involved companies revealed that the stake will be acquired gradually “over time,” signifying a strategic and calculated approach.

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PlayStar’s Achievements And Glitnor’s Expansion Technique

PlayStar, founded by chairman Joel Wikell, has already made a name for itself due to Meyer Global Management’s $15 million equity investment in December 2022. It was a deal that was finalised just five months after its own launch in New Jersey, and just two months after announcing its casino app with the finest no deposit bonuses in the United States.

The operator’s success has been attributed to its consumer-centric business model, which has enabled it to outperform key performance indicators in its first months in New Jersey. PlayStar’s emphasis on locally-specific and community-oriented promotions has resonated with players, establishing the brand as an industry leader.

Glitnor Ventures, a subsidiary of Glitnor Group established to support and invest in thriving businesses, was in charge of concluding the transaction. The acquisition aligns perfectly with Glitnor’s expansion strategy in North America, as the company aims to identify and support iGaming’s rising talent.

A Win-Win Agreement Appreciated by Both Businesses

The recent announcement that Richard Brown, CEO of Gaming Innovation Group, will become the new CEO of Glitnor Group in January 2024 demonstrates the company’s commitment to growth and innovation. Brown’s appointment will replace departing CEO David Flynn, who resigned in December of last year; interim CEO Jorgen Nordlund is presently in charge.

Commenting on the acquisition, Nordlund expressed excitement about Glitnor Group’s partnership with PlayStar and its potential. According to him, their investment in PlayStar follows a remarkably successful first year for the brand, which was marked by an abundance of locally-specific, community-focused promotions. He also expressed the expectation that, with their dedication, commitment, and support, PlayStar will continue to flourish in 2023, achieving ever-increasing success.

Per Hellberg, CEO of PlayStar Casino, viewed the agreement as a well-deserved recognition of the casino’s impressive performance in the New Jersey market. Hellberg is sanguine that with Glitnor Group’s financial backing and expertise, PlayStar will continue to flourish and solidify its position as the leading online casino in the lucrative US market.

Accepting Additional Growth And Aligned Objectives

PlayStar has ambitions to expand throughout North America, including the highly lucrative Pennsylvania market, following a successful first year of operations. Glitnor’s dedication to assisting PlayStar in achieving greater heights demonstrates their shared vision and aligned goals.

As the iGaming landscape in the United States continues to evolve, this partnership between Glitnor Group and PlayStar Casino is poised to have a major impact on the industry. As the two companies combine their assets to lead the charge in the North American iGaming Market, players and stakeholders will undoubtedly be observing the unfolding development.

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