A Guide to Becoming a Multimedia Content Creator: The Times School of Media at Bennett University distinguishes itself as a premier media education institution by providing specialised courses, world-class infrastructure, and strong industry connections. Prof. (Dr.) Sanjeev Ratna Singh writes
The Bachelor of Arts in Journalism and Mass Communication (BAJMC) degree programme can be a thrilling and rewarding option for individuals with a passion for creativity, storytelling, and innovation. The Times School of Media at Bennett University distinguishes itself as a premier media education institution by providing a redesigned curriculum, specialised courses, world-class infrastructure, and dependable industry connections.
A Guide to Becoming a Multimedia Content Creator
In the media industry, staying ahead of the curve is critical. The BAJMC’s curriculum has been revised to satisfy the needs of the industry landscape. The courses are designed to give students a solid foundation in media theory, practical skills, and emergent trends, preparing them for the challenges and opportunities they will face.
The school guarantees that students are introduced to new Artificial Intelligence (AI) and Metaverse courses in light of the rapid technological advancements and their transformative effect on the media landscape. These emerging disciplines are transforming the media industry. By investigating the potential of the Metaverse and its implications on media consumption, storytelling, and audience engagement, students will acquire a comprehensive understanding of this cutting-edge field and be equipped to shape the future of media.
The first year of the programme focuses on foundational skills such as writing, working with content management systems (CMS), creating SEO-friendly content, and developing a solid comprehension of audio and video production. Students will be able to compose compelling narratives and optimise content for various media platforms if they master these skills.
The curriculum introduces students to the exciting realm of podcasting and mobile journalism during the second year. Students will acquire experience producing podcasts, conducting interviews, and using audio and video to tell stories. In addition, they will be exposed to the world of advertising and marketing in order to gain an understanding of how to effectively reach and engage audiences in the digital age. This extensive training ensures that students have a diverse skill set and can adapt to the ever-changing media landscape.
Specialisation and internships: the third year of the programme is devoted to specialisation and practical experience. In their final year, students can select from a variety of specialisations, including audio, video, social media, digital marketing, advertising, and public relations. This specialised training will enable students to develop domain-specific expertise, thereby rendering them in-demand industry professionals. Students are encouraged to apply for internships, which will enable them to apply their knowledge in real-world settings. These apprenticeships serve as a stepping stone to a prosperous media career.
Bennett University is proud to offer digital studios equipped with cutting-edge technology that were designed in collaboration with Times Group professionals. These studios provide students with hands-on experience in the production of high-quality video and audio content, enabling them to refine their technical skills and realise their creative potential. Students will construct a professional portfolio showcasing their talent by working with industry-standard equipment.
Through its international partnerships, the Times School of Media provides students with unparalleled opportunities to interact with renowned media professionals, participate in international workshops and conferences, and engage in collaborative projects with peers from around the globe. The institution has prospective partnerships with eight international universities, with more in the works. This exposure enhances students’ comprehension of global media trends and practises.
The Times School of Media at Bennett University offers aspiring media professionals a unique and enriching educational experience. Therefore, it is time to realise one’s creative potential and embark on an exciting journey towards a successful profession in the media industry.