PVR and INOX Introduce Movie Subscription Plan: Soon, the premier theater chain in India, PVR INOX, will introduce a subscription service known as PVR INOX Passport. It will enable individuals to view any film of their choosing at PVR INOX theatres ten times per month.
PVR INOX hopes to increase attendance at movie theaters. Cinema halls have experienced a substantial decrease in attendance subsequent to the implementation of COVID-19 lockout measures, which has been further exacerbated by the rise of over-the-top (OTT) platforms. PVR INOX will additionally unveil cost-effective food combos in conjunction with its novel cinema passport.
The Movie Passport from PVR INOX will grant ten visits to theaters per month.
PVR and INOX Introduce Movie Subscription Plan for 10 Monthly Theatre Visits
PVR INOX will introduce PVR INOX Passport, a new subscription plan. The pass grants consumers ten visits per month to PVR INOX theatres and can be purchased for Rs 699.
A number of restrictions, nevertheless, are associated with the PVR INOX Passport. The pass will only be operational from Monday to Thursday, with no weekend usage permitted. It is only redeemable for standard PVR INOX screens; premium screenings including IMAX, Gold, LUXE, and Director’s Cut are not eligible.
PVR INOX has implemented a cost reduction strategy for food and beverages exceeding 40% in an effort to stimulate greater refreshment consumption. Additionally, the company has introduced reasonably priced food combos beginning at Rs 99, with those prices being limited to the weekdays.
On October 16, the PVR INOX Passport will be introduced. In exchange for the Rs 699 pass purchase, patrons will receive ten PVR INOX coupons. These thirty-day-valid coupons may be utilized in the ticket purchase process.
With the exception of the limitations imposed on premium screenings, PVR INOX has not specified any criteria for movie selection. The pass, however, is non-transferable and may only be utilized by its proprietor. At any given moment, only one ticket may be purchased with the pass. If multiple tickets are to be purchased, cash will be required to purchase the remaining tickets.
Presently, cinema halls and the film industry are experiencing difficulties.
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Co-CEO of PVR INOX Gautam Dutta stated that individuals are drawn to movie theaters for the experience alone. However, frequent theater attendance can be quite costly. As a result, PVR INOX has introduced a movie pass in an effort to reduce the cost of film attendance.
The declining attendance in movie theaters is detrimental to mid-level and small-scale productions, he added. The motion picture industry is striving to increase attendance at theaters, which will motivate producers and directors to create additional films. It is anticipated that the movie pass subscription model will incentivize increased patronage of movie halls.
Additionally, Mr. Gautam specified that the PVR INOX Passport is not a time-limited promotional offer. Conversely, the company’s objective is to alter individuals’ predilections for viewing films in movie theaters as opposed to at home.
