How to Activate Your Hy-Vee PERKS Card Online: Simple 2026 Guide

New Hy-Vee PERKS Card Activation: Hy-Vee PERKS is a free loyalty program that helps shoppers get more savings when they shop at Hy-Vee. Members can get Fuel Saver rewards, special prices, digital coupons and other offers. Hy-Vee also lets members use their phone number or digital PERKS card at checkout.

There is one important update to older guides about Hy-Vee card activation. Some older articles say that customers must pick up a physical Fuel Saver + Perks card and activate it online at Hy-VeePerks.com. Hy-Vee’s current information says physical cards are no longer picked up in stores for new members. Customers can sign up for PERKS online and get a digital card through the Hy-Vee app or website. Hy-Vee also says customers don’t need to activate a new card through the old activation process.

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What is the Hy-Vee Perks Card?

The Hy-Vee PERKS card is part of Hy-Vee’s free loyalty program. It can be used to connect your purchases with your PERKS account. When you buy qualifying products, you may earn Fuel Saver discounts or get access to member-only prices and other offers.

Hy-Vee says its PERKS program can include fuel discounts, special member prices, free products or services and sweepstakes entries. Rewards aren’t cash and some rewards have their own rules or expiration dates. For example, earned fuel discounts expire 30 days from the purchase date of the eligible item. Main benefits include-

• Buy eligible products and you can earn discounts that may be used when getting fuel at participating locations.
• Hy-Vee currently offers special prices for PERKS members along with other deals and digital coupons.
• Coupons can be saved to your PERKS account and are automatically used when you scan your card at checkout.
• Hy-Vee can provide offers and discounts based on your program activity and purchases.
• Once you enroll, you can access your PERKS card digitally through the Hy-Vee app or website.
• Depending on the promotion, members may get free products or services and entries into sweepstakes.

How to Get and Use a New Hy-Vee Perks Card

The old activation method found on some websites isn’t the main process for new members anymore. Hy-Vee currently says customers can join the free PERKS program online. After joining, the card is available digitally.

• Go to the Hy-Vee PERKS page and sign up for the free program.
• Create or sign in to your My Hy-Vee account.
• Complete the information asked for during enrollment.
• Once your PERKS account is ready, open the Hy-Vee app or website to access your digital card.
• Use the digital card or your account information when shopping at Hy-Vee.
• At checkout, scan your PERKS barcode or provide your phone number. This lets Hy-Vee connect the purchase with your account and apply eligible rewards and savings.

Hy-Vee’s current digital coupon FAQ also says that customers don’t need to activate a new card separately. This is different from the old process mentioned in many older online guides.

Using the Hy-Vee Mobile App

• Sign in to your account and use the digital card at checkout.
• You can also use the app to find deals and digital coupons.
• For some promotions, you need to activate the offer in the app before buying the eligible products.
• Bonus PERKS offers can be found in the Rewards section.
• After activating an offer, shop online or in-store and scan your PERKS card at checkout.
• Digital coupons don’t need to be printed.
• Save the coupons to your account, and they’ll be applied automatically when you scan your PERKS card and complete the purchase.

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How Fuel Saver Discounts Work?

Hy-Vee Fuel Saver rewards are earned when you buy products that qualify for a fuel discount. Your PERKS card needs to be linked with your Hy-Vee account for eligible purchases to earn Fuel Saver rewards.

You can check your available rewards through your Hy-Vee account or the app. Hy-Vee’s gas station finder says the Fuel Saver + Perks card is accepted at more than 1,200 fuel stations across the Midwest and is also accepted at Casey’s and Shell stations. The current gas finder also lists more than 2,600 fuel stations across the Midwest, including Hy-Vee Fast & Fresh, Casey’s, Shell stations, and Sinclair.

Fuel Saver rewards have a limited life. Hy-Vee’s current PERKS terms say earned fuel discounts expire 30 days after the purchase of the qualifying item.

Can you still use your Phone Number?

Yes. Hy-Vee says customers can provide their phone number at checkout instead of scanning the physical or digital PERKS card. This can be used to receive eligible benefits and rewards on in-store purchases.

For online shopping, the PERKS card should be connected to your Hy-Vee account so eligible rewards can be applied to your order.

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Troubleshooting: Card or Account Not Working?

• Can’t log in? Double-check your email and password, or use the “forgot password” option to reset it.
• Card number not accepted? Enter the full number printed under the barcode on the back of your card — or use the app’s scan option instead of typing it.
• Need help with PERKS or Fuel Saver issues? Call Fuel Saver Customer Care at (800) 232-2580.
• General Hy-Vee questions? Call Customer Care at (800) 772-4098.