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National Choose Your Chocolate Day 2023: Date, History, Activities

Chocolate has been a staple in our nutrition for more than 3,000 years. The Aztecs held the cacao plant and the beverage made from it in high regard, and even deemed it a gift from Quetzalcoatl, their god of wisdom.

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Move aside, wheel! National Choose Your Chocolate Day is on September 16, and it is an opportunity to commemorate what may be the world’s sweetest invention. This perfect blend of cocoa, milk, and sugar has been celebrated for millennia and has graced the tables of monarchs, presidents, celebrities, and your grandmother. National Choose Your Chocolate Day corresponds with the birthday of one of chocolate’s modern visionaries, a woman who no question belongs in the pantheon of great chocolatiers, Mary See of See’s Candies.

See’s Candies has sponsored National Choose Your Chocolate Day in recognition of this confection and the woman whose innovative and high-quality recipes have paved the way for nearly a century of excellence in candy-making. The company offers numerous entertaining, educational, and exciting methods to honour Mary See and her chocolate legacy. The following quiz will help you determine which chocolate confection best reflects your personality.

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The background of National Choose Your Chocolate Day

Chocolate has been a staple in our nutrition for more than 3,000 years. The Aztecs held the cacao plant and the beverage made from it in high regard, and even deemed it a gift from Quetzalcoatl, their god of wisdom. It was provided without sugar at the time because it was believed to have numerous health benefits. Not until the 16th century in Europe were milk, sugar, and cacao combined to create the chocolate we know today. It was relished throughout the royal courts of Europe for centuries, but it wasn’t until the 19th century that it was able to be produced in quantities large enough for the average person to afford.

Invoke Mary See. The See family matriarch was renowned for her high-quality candy and chocolate creations. Mary Wiseman was born in Ontario, Canada, on this day in 1854. She raised three children in and around Ontario, and for many years, only her family relished her confections. In 1921, at the age of 65, she migrated to Los Angeles with her oldest son Charles and assisted him in opening the first See’s Candies location in Pasadena.

Mary’s recipes required only the finest available ingredients and stringent production standards. These would become the hallmarks of See’s earliest successes and are notably still adhered to today. In fact, numerous candies in the current See’s lineup still adhere to these original formulas. By 1925, there were more than a dozen See’s Candies locations in and around Los Angeles, and in the decades that followed, the brand would proliferate throughout California, establishing a stronghold in San Francisco and contributing to the city’s reputation for high-quality chocolate.

Mary See’s impact on the brand’s performance cannot be understated, as it is widely regarded as crucial. The company never adds preservatives to its candies, maintains stringent ingredient quality control, and sells directly to consumers via hundreds of shops on the West Coast. This ensures that every See’s Candies experience meets Mary See’s approval. She is so recognisable that boxes of See’s Candies bear her image as a reminder to customers that everything inside still contains the Mary See’s stamp of approval.

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Share a Box of See’s Candies With a Loved One

See’s Candies are the ideal present. Simply entering a store will immediately reveal the reason why. You are greeted by the delicious aroma of chocolate and helpful staff members. Grab an instantaneous gift for any occasion. Lacking leisure or prefer shopping online? Go to and products can be dispatched around the country or picked up in-shop through online ordering with contact-free pickup. Always fresh and of premium quality.

Take the Test to Determine Your Inner Chocolate

Gain the insight and understanding of which See’s confectionery best represents your personality. Previously, See’s made a donation of confectionery on behalf of each participant. The donation period has ended, but See’s would like to thank everyone who participated.

Try New Things in the Kitchen With See’s Candies

Mary took great pride in her confectionery creations, which are the foundation of See’s. Her confections can also serve as a starting point for your own experiments. Try incorporating See’s Candies into your own baked goods or confectionery creations and be amazed by the results.


Year Date Day
2023 September 16 Saturday
2024 September 16 Monday
2025 September 16 Tuesday
2026 September 16 Wednesday
2027 September 16 Thursday
Arshiya Khan
Arshiya Khan
Arshiya Khan is a Commerce graduate who loves to write on general and trending topics.

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