National Splurge Day is celebrated annually on June 18 in style because a little judicious splurging never hurt anyone and is also healthy for the soul. Held in order to encourage us to, you guessed it, open our wallets and spend lavishly. This enjoyable day is a break from our 24-hour frugality, economy, and budgeting. What are you expecting? Come and spend some money with us!
The background of National Splurge Day
According to historians, trade and commerce presumably existed since the beginning of human history. People began by exchanging cattle and livestock via the barter system. Years later, as currency developed around the globe, this evolved into money.
The history of purchasing and spending in America has also undergone dramatic transformations. Pioneers initiated the practise of purchasing locally by frequenting nearby general stores. By the eighteenth and nineteenth centuries, the United States was filled with mom-and-pop shops. These were succeeded a decade later by the major department stores. Agriculture was supplanted by manufacturing and industry as America’s business and economic sectors shifted dramatically in the twentieth century. This change increased employment opportunities, putting more money in the hands of individuals. Obviously, more money allowed individuals to spend more. Customers with newly acquired affluence propelled department stores into the stratosphere; these establishments sold more than ‘items,’ they sold a lifestyle. The second half of the nineteenth century also saw the introduction of a novel purchasing experience: the mall. While the concept of people visiting multiple vendors in a single location had been around for a long time — the Ancient Greeks developed marketplaces called ‘agoras’ — the first mall as we know it emerged in this era. The growth of the automobile industry also contributed to the development of shopping malls; the more cars people could purchase, the simpler it was for them to travel to these malls. The advent of e-commerce marked a turning point in purchasing history. As internet access increased, so did the number of individuals making online purchases. Multiple firms can now sell their products directly on social media channels such as Facebook and Instagram, following the e-commerce trend.
More than two decades ago, Adrienne Sioux Koopersmith, a native of Chicago, decided she had had enough of traditional festivities. Since she founded more than 1,900 distinct holidays, she dubbed herself “America’s Premier Eventologist” and came up with the idea for a lavish, one-of-a-kind holiday called National Splurge Day, which we have been celebrating ever since.
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FUN FACTS ABOUT NATIONAL SPLURGE DAY
Bono, the main singer of the popular rock band U2, spent $700 to purchase a seat for his hat on an aeroplane.
She transformed her cellar into a shopping centre.
Lady Gaga purchased a $47,000 portable paranormal detector.
For Russell Brand’s birthday, Katy Perry purchased two reservations for a Virgin Galactic flight to space for $200,000.
Sir Elton John spent approximately $300,000 on florals over a period of twenty months.
NATIONAL SPLURGE DAY DATES
Year | Date | Day |
---|---|---|
2023 | June 18 | Sunday |
2024 | June 18 | Tuesday |
2025 | June 18 | Wednesday |
2026 | June 18 | Thursday |
2027 | June 18 | Friday |